Hello I'm Nicole 👋

I'm a Senior Product Designer at Albertsons that crafts high-impact, seamless and delightful digital experience. I lead product teams to tackle complex problems and create awesome things. Passionate about workflow optimization as I believe design is not only about how things look but also how things work!

See Design Projects ↓

Albertsons

Bring Fuel into the Safeway app for a unified and seamless experience

Mobile

B2C

End-to-End

Led the integration of Fuel experience into the Safeway app, projected to drive ~$5.5M incremental revenue through increased adoption and loyalty.

👉 View Project

Albertsons

Launch a seamless pre-order digital experience for limited products

Mobile & Web

B2C

End-to-End

Designed the new digital pre-order experience for customers at over 2,200 stores, unlocking an incremental revenue of $100M over the next three years.

👉 View Project

Spectrum

Reimagine an optimized and contextual experience for field technicians

Mobile

Enterprise

End-to-End

Revamped the end-to-end experience of the TechMobile app, leading to a 15% increase in job completion rates for over 18,000 technicians in 12 months.

👉 View Project

Spectrum

Enhance lead conversion by optimizing inbound call management for sales agents

Web

Enterprise

Discovery

Developed the product vision and initial concept for the Lead Management Solution within 8 weeks, a web app that enhances sales with high-intent leads.

👉 View Project